Community Festivals:
85% of consumers remember the brand on a promotional product. Promotional items generate ~3,000 impressions per product over their lifetime. Can coolers are a perfect summer event merch item. They can be used during an event and taken home to continue gaining impressions long after the festivities end.
Travel, Road Trips & Staycations:
75%+ of all tourism spending in Canada is domestic. Canadians took 90.6 million domestic trips in 2025 Q2 alon(+10.9% YoY). Everyone needs food and snacks to survive their summer adventures. A branded cooler bag is the coolest way to add brands into those warm summertime memories creating positive branding impressions.
Music Festivals:
Canada hosts 500+ music festivals annually, with the majority clustered in the summer months. Major summer festivals draw 30,000–300,000+ attendees per event. With all the movin' and groovin', attendees will be looking for ways to stay cool. Adding branded fans into these musical events is the perfect way to make cool impressions. Yes, pun intended.
Summer Camps:
83–88% of consumers say they like receiving promotional merchandise. Wearables & outdoor items outperform average impressions due to public, repeated use. Summer camps represent a high-visibility, repeat-use environment—with daily exposure to branded items worn and used all season long by kids and staff alike. Flashlights can be used anywhere and for anything long after the Summer is over.
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